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by api 377 days ago
I don't disagree but you're just talking about iOS. I run third party AI stuff on Mac including ollama and https://boltai.com which gives you a common interface for both local and remote models.

iOS devices are just consumer devices for consuming content. They're almost a completely different platform.

As for integrated AI, I kinda like that Apple is trying to get it "right" in the sense of being on device in many cases (or at least capable of it) and secure (privacy respecting).

Their models are behind though. If they were really serious they would buy Anthropic or Mistral with all their cash. Anthropic might not sell but Mistral seems like something they could bulldoze with cash if they wanted, and they'd get better models and a better model-making team.

2 comments

People said similar things about Blackberry near the peak. They're setting themselves up for disruption and decay.
How much revenue does Mac bring in compared to iOS devices? Apple's success is entirely due to iOS/iPhone. The Mac is irrelevant
More than a bean counter analysis would show. It makes them the dominant PC platform for developers and many forms of "serious work." Abandoning or ruining the Mac would, over time, relegate them to one of the "other" ecosystems from a developer POV. As everyone knows the "other" ecosystems are the ones that get less attention.
> It makes them the dominant PC platform for developers

In my 12 years of employment in this industry, I have yet to encounter a MacOS build server. "Serious work" doesn't happen on MacOS by design; it's not a deployment platform. You don't put Mac instances on your K8s network, most of the time your customers aren't using a Mac either. Even big companies like 1Pass have realized what a waste this is, and started porting their Mac software to Electron. Apple couldn't dominate developers if they systematically murdered every other POSIX-compliant OS.

The more time you spend as a development studio optimizing for a runtime you never use, the more capital you waste to achieve the same end-goal. It's not a real thing outside the comically capital-intensive SV culture.

I do "serious work" from a mac and the only software I use on it is OpenSSH, Safari, Webex, and Outlook. Everything actually serious gets done on a Linux VM in a datacenter.