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by lsy 376 days ago
On the one hand, I actually thought it was pretty refreshing to see a tech company keynote that wasn't wall-to-wall with just-so futuristic AI demos that will, if they ever arrive, inevitably be unreliable and finicky under real world usage. Apple has a pretty big opportunity to be a company that invests in its core product functionality and to add AI strategically where it makes sense, keeping its products performant and stable while everyone else sloppifies.

But I don't think they are consciously doing that. I assume like every other company they are throwing a lot of resources at the new hype and just failing, and this is the backup plan. I'm not sure what that says about the strategy at the top.

1 comments

People keep talking about grand things like new paradigms, but given current limitations I wouldn’t be surprised if for the most part, the best AI winds up being that which you can’t see (the strategic application you mention). Think less miraculous everything machines and more specialized models enhancing things that already exist.

The tendency for LLMs to flub and hallucinate gets downplayed but I think it’s actually the main blocker for it becoming a “smartphone killer” kind of thing. The problem is that fixing this issue is anything but easy and might even require actual reasoning capabilities (not the current Markov chain ping-pong “reasoning”), e.g. something adjacent to AGI, and I think we’re probably still many years away from that.