[dlivingston]

I get the crux of what you're saying -- the Apple TV homepage has a giant ad banner at the top; just another billboard in a world covered by them.

What I dislike about internet discussions is that we've gone back and forth over pedantic definitions of what "ads" are, rather than discussing your more interesting meta-point.

[redczar]

People say Apple has not innovated much lately but they’ve innovated in the advertising space. They have just enough services and products to make it worthwhile for them to covertly advertise them to their customers. They don’t feel like ads and it seems natural the way they do it. To me it is quite clever. I never noticed it until it was pointed out to me.