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by ikurei 377 days ago
Not disagreeing with you, but I also wanna make a small effort towards being less cynical.

Not knowing much about Nevada or Las Vegas politics, I'm sure the political environment in Spain, and specially in Barcelona, is very different. 60k trees in however many years (we don't know if they were mosty planted in the last 5) might be all that they could get, and this PR note is their attempt at bringing more attention and try to muster support for more.

That private company that planted 1 million trees is a massive corporation with tens of thousands of employees in Spain. I'd bet their budget, even for marketing stunts, is bigger than Clark County's.

Also, marketing stunts are not /just/ marketing stunts. Companies, specially huge ones, contain multitudes. I'm sure many of the folks pushing for this actually cared about planting trees.

1 comments

You are absolutely right. I don’t have detailed knowledge about the internal administrative organization of U.S. states, and I simply assumed that a county housing a world-class city like Las Vegas would have a very large budget. Even if this initiative is primarily symbolic, it could still play a valuable role in shifting public perception about managing street temperatures.