[rchaud]

Websites today exist to sell things.

Awwwards websites are pretty much exclusively web design agency sites. These are selling the services of those agencies, which lean towards art direction, graphic design and video production. Nobody is hiring them to build the marketing website for Stripe, or Shopify or Astro or whatever else lies in the boring world of cookie-cutter SaaS sites.

There was a time when sites were created purely for artistic reasons and would get awards, which encouraged visitors to check those sites out. That era of the web has been over for at least 15 years, or roughly when Flash gave up the ghost. Since then, web design became about how fast it could get you to hit the "Sign Up / Buy / Subscribe" button. And it turns out, they're still very heavy bandwidth-wise, only instead of interesting interaction design, the heft comes from the JS frameworks and invisible analytics scripts running underneath the hood.