[PaulHoule]

I'd say "marketing is hard". It's easy to fault advocacy organizations that spend 90% of their donations on fundraising and overhead but it's the way that it is.

When I was in college I was the PR manager for college radio station KTEK which was notorious for having dances where hardly anyone showed up. My prescription was plastering the campus (2000 students or so) with a ream of paper worth of posters with 15 different designs. Our DJ crew was great so we retained people once they came, but it took about two years of that to get to the place where people expected a KTEK dance to be hopping.

My expectation is that if I tasked a young person with that kind of marketing task today they'd make one poster, put up four of them, and have some excuse like "anybody who wanted that information would seek it out." Doesn't work that way.