[zafriedman]

The article starts of by saying that a lot is at stake when a company rolls out a new logo. I'd like to point out the Microsoft has, either intentionally or unintentionally, been piloting this logo-style in their products for the past few years, which is ostensibly a lower-risk proposition. Rolling out their parent brand logo to conform to this arguably successful re-branding that their individual software products have underwent over the past three or so years seems like a reasonably sound decision. Furthermore, if Microsoft has intentionally been piloting this new brand on parts of their business that are subordinate to the brand as a whole, then I'd have to say bravo for likely reducing a huge business risk in the making of a relatively permanent, long-term decision.