The first thing I saw was the AI summary. Underneath that was a third-party site. Underneath that was “People also ask” with five different questions. And then underneath that was the link to the American Airlines site.
I followed the line to the official site. I was presented with a “We care about your privacy” consent screen, with four categories.
The first category, “Strictly necessary”, told me it was necessary for them to share info with eleven entities, such as Vimeo and LinkedIn, because it was “essential to our site operation”.
The remaining categories added up to 59 different entities that American Airlines would like to share my browsing data with while respecting my privacy.
Once I dismissed the consent screen, I was then able to get the information.
Then I tried the question on ChatGPT. It said “Searching the web”, paused for a second, and then it told me.
Then I tried it on Claude. It paused for a second, said “Searching the web”, and then it told me.
Then I tried it on Qwen. It paused for a second, then told me.
Then I tried it on DeepSeek. It paused for a second, said “Searching the web”, and then it told me.
All of the LLMs gave me the information more quickly, got the answer right, and linked to the official source.
Yes, Google’s AI answer did too… but that’s just Google’s LLM.
Websites have been choosing shitty UX for decades at this point. The web is so polluted with crap and obstacles it’s ridiculous. Nobody seems to care any more. Now LLMs have come along that will just give you the info straight away without any fuss, so of course people are going to prefer them.
> Websites have been choosing shitty UX for decades at this point. The web is so polluted with crap and obstacles it’s ridiculous. Nobody seems to care any more. Now LLMs have come along that will just give you the info straight away without any fuss, so of course people are going to prefer them.
Do you honestly believe LLMs aren't gonna get sponsored answers/ads and "helpful" UI elements that boost their profits?
In that case, get uBlock. The answer is in the first result, on the first screen, and the answer is even quoted in the short description from the site. (As a bonus, it also blocks the cookie consent popups on the AA site, if you like.)
The only thing getting in the way of the real, vetted, straight-from-the-source answer currently is the AI overview.
Even so, saying that the UX of the web is almost as good as the UX of an LLM after you take steps to work around the UX problems with the web isn’t really an argument.
When all you get back is a wall of LLM generated text blocking ads will be impossible. This will go the same way as google search results. Probably within six months.
The first thing I saw was the AI summary. Underneath that was a third-party site. Underneath that was “People also ask” with five different questions. And then underneath that was the link to the American Airlines site.
I followed the line to the official site. I was presented with a “We care about your privacy” consent screen, with four categories.
The first category, “Strictly necessary”, told me it was necessary for them to share info with eleven entities, such as Vimeo and LinkedIn, because it was “essential to our site operation”.
The remaining categories added up to 59 different entities that American Airlines would like to share my browsing data with while respecting my privacy.
Once I dismissed the consent screen, I was then able to get the information.
Then I tried the question on ChatGPT. It said “Searching the web”, paused for a second, and then it told me.
Then I tried it on Claude. It paused for a second, said “Searching the web”, and then it told me.
Then I tried it on Qwen. It paused for a second, then told me.
Then I tried it on DeepSeek. It paused for a second, said “Searching the web”, and then it told me.
All of the LLMs gave me the information more quickly, got the answer right, and linked to the official source.
Yes, Google’s AI answer did too… but that’s just Google’s LLM.
Websites have been choosing shitty UX for decades at this point. The web is so polluted with crap and obstacles it’s ridiculous. Nobody seems to care any more. Now LLMs have come along that will just give you the info straight away without any fuss, so of course people are going to prefer them.