[aravenel]

Definitely that, but also the skyrocketing costs of a college education. The days of paying your way through school by working summers and weekends are over. Either you are lucky enough to have parents pay for your school, or you are coming out of school with debt the size of some people's mortgages. There goes your ability to buy a house or car...

Then factor in that for many folks, they spent that money on that education and graduated to find out the only place that would/could hire them was the local coffee shop for 20 hours a week, and there is no amount of marketing in the world that is going to convince that person to buy a $30,000 car.