[jameslk]

Yes the fuzzy use of “complicated” is part of the problem with this article. I am assuming “complicated” here means it’s consequential to users from a bad UX perspective because the article mentions some business stats:

> Google's research shows users form opinions about websites in 50 milliseconds. If your site takes over 3 seconds to load, you've lost 53% of mobile users. Amazon found every 100ms delay costs them 1% of sales.

In which case, my argument still stands that they’re focusing on the wrong perf metric (page weight).

The least complicated webpage is a blank page, but users won’t find that too useful. That’s why we don’t use page weight as our North Star in the web perf world