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by chrismorgan
375 days ago
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Starting with Awwwards is a mistake. Awwwards is not representative of the web at large—it is an art gallery of interesting, atypical and normally impractical and/or bad designs. Boringly good sites will never appear on there, they’re not interesting. Awwwards is not at all representative of the web at large. The set of problems of most websites are almost entirely disjoint from the set of problems on Awwwards sites. I would also say, in response to one heading in this article—the numbers do lie. The studies it alludes to are somewhere between old and ancient, and being taken significantly out of context and applied far beyond their actual studied scope. The Amazon figure especially is transparently irrelevant in the context of this article. Yes, things are stupidly bad, but unfortunately this article is shallowly bad too. |
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100%. I used to work at a studio specifically targeting winning awards with awwwards and it's definitely not the same as working on the normal web. Flashiness is way more important than performance there, be it in UX, conversions or load times.
It was a good space to play around with things like animations and webgl, but turns out that if your business needs to convert, those things can often come in the way of that.