[AtlasBarfed]

Recharging is at some level an issue with current delivery, not just the chemistry. EV batteries are massive arrays of individual cells, so a lot of recharging problems is having the wiring to deliver the current to the batteries optimally.

Then, some chemistries/designs have better cycle endurance, some can probably recharge faster at given depletion levels. When charging an almost totally discharged battery, there's lots of "slots" for the incoming charge to fill, but as it fills up, it will inevitably take more time to locate a "slot" to occupy.

Solid state and semi-solid state may be at play here, since a solid state battery is theoretically more durable as well.

Or, to your point, it is a marketing stunt that doesn't care about cycle endurance. How would we tell? Battery reporting is still horrendous at delineating the tradeoffs/limitations per https://news.ycombinator.com/item?id=28025930 but hoping that mainstream media don't "gee whiz" science and technology reporting is simply not going to happen, especially in the clickbait era.