[rmc]

Yes, but if it was $12 they'd have to sell almost 3 times as much to make the same money. If less than 66% of the customer base would not care if it's 12 or 34, then they get more money! e.g. if only 20% of people are like you and say "erk $34 no thanks, $12 is ok", then they'd make oodles more money.

Sometimes you don't make it up on volume, but on profit.

[alttab]

I should write an eBook called "How to get rich by selling ebooks on how to get rich for $34"