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by kelnos
379 days ago
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If a website interaction has to lead me to a phone call in order to get something useful done, that website has completely failed. Ideally I never want to have to pick up my phone at all. Customer support is an exception to that, but only as a last resort: if it gets to the point that I have to call a business, something has gone very very wrong. |
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> Customer support is an exception to that, but only as a last resort: if it gets to the point that I have to call a business, something has gone very very wrong.
It is a common thing that people say - hmm, this is a complicated situation and a human needs to be talked to (probably these people don't understand how impressive AI is) and modern UX as a cost saving measure absolutely fails a customers need to talk to a human at the company they are getting a service from.