[npteljes]

>just as we now store more text than we will ever read.

Yet, we are not reading, but hanging on social sites instead. Same with this supposed video cache. People go to YouTube not because of the platform, but because of other people. As long as they are there, the ones who are curious about them will also go there.

[hello_computer]

Obviously, but that's not what I'm getting at. Due to present technical limitations, "influencers" have to sharecrop for Google/Facebook/Twitter/etc. Bandwidth/storage/software improvements will allow successful "influencers" to flee the plantation.

[npteljes]

Not until we solve the discovery and filtering part as well, at the very least. I'd say that is the largest value these platforms bring to the table, hand in hand with their existing network too of course.