Yeah buying Norwegian airlines stock for example would have been a brilliant idea, right. I mean country like Norway with their sovereign fund, oil, very moral population and good government etc, nothing can ever go wrong.
It's hardly fair to portray stock market investment in that way, though. Nobody should be investing in a single stock for 30 years. A diversified sector EFT is just as easy to buy and comes with diversification so a single failing company doesn't have that much of an impact.