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by ulrikrasmussen
383 days ago
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The problem is the nature of YouTube, which is a platform with the main purpose of generating revenue based on advertisement while minimizing their own operational risk. YouTube does not care one bit about whether the content they show is informative, harmful or entertaining, they care about maximizing the amount of ad impressions while avoiding legal repercussions (only if the legal repercussions carry a significant cost, of course). This naturally leads them to err on the side of caution and implement draconian automated censorship controls. If the machine kills off a niche content creator then it means nothing in the grand scheme of things for YouTube. YouTube is a lawnmower, and you cannot reason with a lawnmower. This is very different from past "platforms" such as niche phpBB boards on the old internet, book publishers or even editorial sections in newspapers who at least to some extent are driven by a genuine interest in the content itself even though they are, or were, also financed by advertisements. The main problem here is that we allow commercial companies to provide generic and universal "free" content platforms which end up being the de facto gatekeepers if you have something to say. These platforms can only exist because the companies are allowed to intersperse generic user-generated content with advertisements. In my opinion, it is this advertisement-financed platform model that is the core problem here, and automated censorship is only one of the many negative consequences. Other problems are that it leads to winner-takes-it-all monopolies and that it strongly incentivizes ad companies such as Google to collect as much information about people as possible. |
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Close, but no cigar. If you have a sector with giant add spend, you grant them full control, regardless of the add impressions. People talk a lott about 'regulatory capture', but 'media capture' is just as real.