[friendzis]

> Advertisers care because the users have different moral judgments on different types of content which <...> If users were happy seeing Ford ads on porn, Ford would likely be fine advertising on Pornhub.

Was this hypothesis ever actually even remotely tested or is it advertising agencies deciding what content is no bueno?

[slg]

We don't need to hypothesize. If you pay attention to this space, you will see it play out in real time in the news. Over the last several years, there have been multiple public pressure campaigns against the advertisers on Youtube, Facebook, and Twitter.

[timewizard]

> you will see it play out in real time in the news.

Which is always fair and accurate and is in no way under similar pressure from advertisers. So this is an awesome yardstick to use.

[shakna]

Business accounts that list porn sites tend to get banned by the processor. There are very few payment processors willing to work with the major porn networks.

In 2022, both Visa and Mastercard banned Pornhub, leading to major shakeups as the network tried to get off the blacklist.

I don't see most advertisers being happy with spend on such a volatile target - even before the agency debates if it will affect brand image.