If you go from covering your costs and expecting to making a capital gain to not covering your costs and not expecting to make a capital gain, you're much more likely to put the rent up
Approximately all landlords are already charging the maximum they can. Especially commercial landlords. Otherwise, they would break the fiduciary duties to their shareholders.
>Approximately all landlords are already charging the maximum they can. Especially commercial landlords. Otherwise, they would break the fiduciary duties to their shareholders.
Assuming all landlords have shareholders is the first clue you aren't on target here.