[rsynnott]

"X" is a _terrible_ name; in a headline it looks like someone forgot to fill out a template.

Twitter wouldn't be the first rebrand where people just decide they're not going to bother with this. Notably, there the odd year or so where the Royal Mail attempted to rebrand to 'Consignia' (in the alternate universe where the Iraq War didn't happen, this would be what everyone remembered about the Blair era), and Netflix's attempt, some years before scrapping it entirely, to rename its DVD delivery business to 'Quikster'.

[fc417fc802]

It will always remain Comcast to me. Fixing your public image requires correcting your wrongdoing, not changing your name.

[callc]

Semi-related, parking your company name on widely used words in the dictionary like “Apple” and “Meta” really irks me.

Let’s just start some companies with the names:

- Let’s - Just - Start

You get the idea…

[rsynnott]

Interestingly, Apple (then Apple Computer) themselves fell afoul of this; they were repeatedly sued by Apple Corps (The Beatles' record label) over their name.

[fc417fc802]

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