Why would they want to halve* their market cap?
Lol.
(*: ok 2T vs. 3T)
Why would they want to follow a strategy that is evidently worse? Lol.
I would love to see a first party Apple cell plan. It'd be better if they owned the whole network, but a MVNO would be better than nothing.
That doesn't mean Apple has to copy Google in any other ways.