Coming up with new ways to describe things is what scholars do. That's compounded by the fact that they rarely like the "popular" terminology for what they study — it's always more complicated and fragmented and interesting than we common folk understand. Therefore, we are invited to "change our thinking". See also the interminable witterings about what to call Vikings and Anglo-Saxons. Articles of this type are about as common in the humanities as "X considered harmful" articles are in in tech.