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by snowwrestler
376 days ago
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Most people on web forums or social media sites are browsing, reading, watching. Only a small percentage are posting UGC, user-generated content. So when founders are starting a new site, they need to bootstrap by getting enough content in there to drive browsing. Only then will the audience grow, and only then will users start to post their own stuff. This is what Reddit did, and it’s not unique to them. YouTube’s founders did the same thing when they started. Note that this is not “fake it til you make it.” This is investment in audience growth. |
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