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by apothegm 382 days ago
One potential risk is that only the users who are above average in LTV might choose that option.
1 comments

That’s true; it could be the most valuable users that switch to the OTP if they aren’t getting value from the online features.

It’s been a while since I’ve surveyed, but the last time we asked, only 40% of our surveyed userbase thought the online features were valuable to them.