[danpalmer]

The business model is famously hard. I wonder if you could make a business model out of an explicit matchmaking service, i.e. you pay when you match, not just to exist on the platform, so that the incentives are more closely aligned. Policing it such that you actually get paid, decisions around what constitutes a sufficient relationship to pay, etc, would all be hard.

Similar to real estate in a way (as far as the model goes, nothing else), in that you can have a house on the market for pretty much as long as you like while the agent attempts to find a "match".

Supposedly this sort of thing exits at the very high end of the market, millionaires aren't on Tinder, they're paying large sums of money to be set up on dates by a human who is actually considering the people involved. Making services for the rich more accessible is often a winning business strategy.