[spacedcowboy]

You're right, Apple TV+ does do that, but there are two crucial differences

- I can always fast-forward through anything on Apple TV, and in fact for the ads you mention, there's a button in the lower-right corner specifically to do that. It's the same as the "skip intro" button, which I also habitually press.

- These ads never come up slap bang in the middle of the content, they're only ever at the start and that's it.

Together, these make it far far less intrusive.