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by lotsofpulp
389 days ago
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Google maps says Salem is 40min+ from Cambridge, and Nashua is 50min+ from Cambridge, and add another 10min to 20min from other parts of Boston. Each minute of driving costs at least $0.67 (from IRS), excluding increased morbidity and mortality risks (injury from car collisions is the top health risk for most Americans). So even using $0.50 per minute of driving, if you are only going to NH to evade sales tax, that is 80min*$0.50cents = $40. $40/0.0625 =$640. So the first $640 of the purchase doesn't even save you any money (even more for most Bostonians further than Cambridge), and it costs you 1 to 2 hours of your life driving back and forth. If you value your leisure time at at least $100 per hour, then you're looking at spending at least $2,200 for the tax evasion to start paying off. I'm just positing why Microcenter will not open a NH location anytime soon, because most of its customers (who are in Boston metro) won't find that it pays off to travel to NH. |
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It's not always logical, but sometimes you find yourself outside of the city or heading north to be wilderness and the value prop changes if you're already heading that way.
I agree that MC won't open one here, as we can't even get an IKEA closer than Stoughton.