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by criddell 389 days ago
For me, Procreate is the killer app that made me want an iPad and my 7 year old iPad Pro is my favorite computer.

I can't believe it's only $13 (I think I paid $10 many years ago). It's one of those rare apps that I wish was more expensive because a $13 purchase doesn't feel sustainable.

I should probably sign up for a Procreate course. The app is so deep that I know I'm only using the most basic features. If anybody has books or courses to recommend, I'm all ears.

2 comments

The marginal cost of selling software is so small that with enough customers, almost any price is sustainable. They are estimated to earn $2M/month from this app [1], which should be more than enough to cover their costs. 150k new customers per month is pretty incredible, when you think about it.

[1] https://app.sensortower.com/overview/425073498?country=US

Well, people who make a lot of money, do so, by selling lots of cheap, as opposed to few expensive, and I think that Procreate may be one of the best-selling apps ever.

I remember Corel Painter. It was about $400, and did many similar things.

I think it may no longer be around.

Last release in 2022, so probably still alive.