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by yemi_cortez
389 days ago
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Congrats on the first sale,that’s huge! Legacy industries are brutal because you’re not just selling tech; you’re selling a behavior change. A few things that worked for me in similar spaces: Trade magazines & physical mailers (seriously). Decision-makers in these industries often ignore digital noise but read industry pubs. A well-placed ad or "How Similar Company Cut Costs by 30%" case study can land meetings. Embed yourself in their language. One client doubled replies by swapping "AI agent" with "24/7 digital foreman" in outreach terms that resonate with their mental models. Leverage your first customer. Film a 90-second testimonial (phone video is fine) of them saying "I was skeptical, but…"use it as your #1 outreach asset. If you’d like, I’d be happy to audit your messaging for free. I’ve helped other hardware/AI hybrids reframe their pitch to cut through the skepticism (e.g., one company replaced their ‘dashboard’ with a ‘command center’ and saw a 40% bump in demos). No strings just hate seeing solid tech get stuck in positioning purgatory! |
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