Unfortunately he is in vast minority. Only when you start using NoScript or generally paying more attention to your browser's status bar do you start to realise the scale of the ridiculousness.
If I ever ran a media site, I'd redirect noscript users to this:
"We love that you've come to value the great material we provide, but we make money off of advertizers. If you run noscript, that's great! We totally support noscript options for those who purchase a subscription plan."
"We love that you've come to value the great material we provide, but we make money off of advertizers. If you run noscript, that's great! We totally support noscript options for those who purchase a subscription plan."