[msarca]

Thanks! It's not a secret: we believe this model offers more value to the customer and better fits our vision. We tried subscriptions and had moderate success, but we never felt we were connecting with our users. There is no reason for users to pay us $10, as we offer a 7-day free trial, which is more than enough to animate one SVG. Also, we reset the trial every time we introduce a more important new feature so people can try and assess the software again for free. In the last 3 months we had two trial resets.