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by telchior
385 days ago
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When I returned to Duolingo recently -- I used to use it heavily but set it aside for 2 years -- I counted 14 gamification popups in a row after my first lesson in a new language. 14! The damned popups lasted longer than the lesson had! I switched over to Busuu, which has blatantly copied some of Duolingo's mechanics but at least uses them with a modicum of restraint. |
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Team A ships feature X and sets their KPI to some arbitrary measure of engagement. They miss, obviously, but instead of regrouping and hitting the drawing board, A doubles down and pressures Team B to point towards X in feature Y. A sees some marginal level of gain in engagement for X, obviously, so the intervention is deemed a success. 6mos later, Team A is asked to return the favor and add a modal pointing to new feature Z, per the request of Team B.
I don’t really know what the solution is except outside of careful org-wide watchdogging to ensure this sort of user-hostile engagement infighting gets nipped in the bud.