[sudonim]

I can attest to the "Nobody wants email" myth being a myth. We started with a "Sign up to find out when we launch" form on our startup page and never planned to email until we launched. (Big mistake)

About 3 months in, with the encouragement of an email marketing guru, I started emailing people every week. People didn't unsubscribe. In fact they wrote me to tell me how valuable my little newsletter was to them. People all over the world told me it was the only newsletter from a company they read because they learned something new every week. They even forwarded it to other people in their company.

In the end, we launched, and I spun out the newsletter into it's own thing. There are over 1000 people who want me to write them an email every week. If you asked most people in tech, they would say "That's not gonna work".

It remains to be seen how well that translates into more subscriptions, but I figure if I can share what I've learned to give value to others, it probably comes back to us somehow.

[bigiain]

Any chance of a link to your archives? I'd love to see the sort of content you wrote which got that sort of reaction.

(My email is in my profile, if you don't want to share it quite as broadly as posting it here.)

[lostsock]

I'd also be interested if you have the archives available. My email is also in my profile.

[sudonim]

Hey, your email isn't in your profile. Feel free to shoot me one - colin at customer dot io