Judging from their handling of the American-dominated search, email and cloud shenanigans to the EU's detriment already, the EU probably can't even conceive that the infrastructure giants like PCH even need to be threatened yet. They are very slow on the uptake.
The lack of competence is downstream of a lack of vision. Fix it and the competence will come. Don't fix it and every attempt to imbue competence will fail.