[beAbU]

I tell my teams and stakeholders that releasing software is like exercising a muscle. It more it's automated, and the more frequently we do it, the less of a "thing" it becomes. Releasing should not be reserved for a single senior dev: any dev in the team should be able to release at any time, and the system should be set up with the appropriate guard rails to avoid stupid mistakes. Rollbacks should be trivial and everyone should know how to do it.