[yllus]

Terrific website design, congratulations on the launch! I'm really just going to repeat and perhaps clarify sentiments of two other commenters below:

First, what you are offering as a product is simply too abstract for somebody to click "Purchase" without seeing an example/demo of some kind. I suggest releasing slightly out of data reports (maybe from three months ago, followed up with a quick note on how accurate it turned out to be) as free, one click PDF downloads from the home page.

Second, even with a demo I suspect you will see little traction. I think your only real hope of revenue is to continue to release data for free, get a lot of attention/users and then introduce a pricing tier. Keep it relatively modest and communicate early on that if traction picks up you will need to charge sooner or later and you should be fine.

Good luck!