[seabird]

Where in my comment did you get that I think culture is a barren plain of consumerism?

Some styles of dance and music, which are a component of an overall culture, are totally centered in large cities. Music is a bizarre thing to bring up -- bumfuck nowhere Midwest smalltown is the origin and inspiration for plenty of music that is listened to well outside of the geographical region it's from. Hardcore punk has plenty of representation from gutted Rust Belt locales, and Midwest emo is straight-up named after it. They do arise and perpetuate themselves in isolated locations, all around the world.

Of course there are cultural aspects that large cities will have and more rural areas won't, as well as the other way around. Neither are lacking culture by virtue of lacking the other's culture.

[quesera]

Large cities have vastly more cultural opportunities than rural areas.

More different kinds of culture (diversity), more examples of each kind (quantity), and usually better examples of any cultural component which is available in both (quality).

Rural areas certainly have cultures of their own. It is not binary.

But you cannot reasonably compare the cultural opportunities of urban vs rural and assert that rural is not lacking, unless you are thinking of your personal preferences only, and the rural area you're using for comparison happens to match up very well with your own preferences.