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You’ve probably seen hot-takes like “SEO is dead; nobody will click through once the AI answer appears.” The conversation resurfaces on HN every time Google demo­s a new LLM feature.

I run a weekly “SEO Myth Busting” newsletter for founders and just published a deep dive on this claim.

Key findings (with sources & graphs in the article)

90 % of SaaS sign-ups in our sample still come from classic organic clicks (the SGE panel links back). Google’s own ad-revenue dependence makes full zero-click AI answers unlikely

Traffic is shifting: generic content farms lose, trusted brands win. That’s an opportunity for small, expert products.

Happy to answer technical questions in the thread.