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by Irongirl1
391 days ago
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Ok, now go do this for newspapers...and then convince everybody else that this. is. the. way. Please?
I am so sick of having to sign up for a monthly charge when I only need one article...and then forgetting to cancel and getting another ding in the next billing cycle. It sucks. If newspapers would just sell credits or a package of articles that never expire, it would be great. I've had to hold onto research I've been working on so I can do them all at once and it is always some ridiculous number like #127 articles that I had bookmarked from BI over the course of a few years. So then you are left with the Herculean task of trying to print #127 articles in a 30 day period. The one time a company did this here it was beautiful. Loopnet was set up this way in the beginning. So if you only needed one report, you could just buy that one and not have to worry about recurring charges or unused time. The alternative is to never sign up for anything and watch as promising, potentially useful stuff dies on the vine. That's been my approach lately as the other way is too much hassle for a small scale, single-user. If all of SaaS is only meant for corps with 50 seats or more...it's going to get nasty out there because people aren't forming companies like they used to..and lean teams are the future. |
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It is a huge issue. Newspapers give everyone 90% off for a whole year in hopes of conversion (or customers forgetting to cancel), but they do not see this as an issue.
I don't think they'll do very well in the future if they refuse to change.
Another company that I know about who successfully sold/partnered with big news companies told me that it's almost impossible. The execs refuse to change and the only reason they got those partnerships were because of their advisors who were ex-media execs.
It's going to be an uphill battle, but I'm not writing it off just yet.