Yes for me theres a whole variety of low-brow staple packaged processed foods I think we've all sort of imprinted upon a certain flavor profile growing up.
I'd rather explore entirely other flavors/categories than spend 4x on some fancy knockoff to signal I'm low brow high end. Extremely diminishing returns, and mostly just tastes different.
I don't need a $4 replacement for a Coke or a $5 Mac-n-cheese or a $10 bottle of ketchup.
Honestly we should all be buying less of these processed foods, not going further upmarket with them.
Citi Field used to serve French’s. Which is odd because they were doing Mike’s mustard… money talks I suppose.
My son who was little was like “dad, there’s something wrong with my hot dog.” I tried it, and yes, something was terribly wrong. That stuff tastes like they put tomato flavor in strawberry jam.
I'd rather explore entirely other flavors/categories than spend 4x on some fancy knockoff to signal I'm low brow high end. Extremely diminishing returns, and mostly just tastes different.
I don't need a $4 replacement for a Coke or a $5 Mac-n-cheese or a $10 bottle of ketchup.
Honestly we should all be buying less of these processed foods, not going further upmarket with them.