[aaronbaugher]

Yep. Every time a platform comes out that tries to give people more control over what they see and how they share, it languishes and people keep going back to the ad-laden mosh pit of Big Social.

For instance, Yahoo 360 let you create "circles," so you could have your "work circle" and your "friend circle" and so on, and let them overlap however you wanted, and then you could post things to whichever circles you wanted and read them how you wanted. Seems like a great idea, but most people didn't want it. Too complicated, probably. Easier to just scroll through garbage looking for gems like flipping through TV channels.

And the truth is, most people posting a selfie want everyone to see it. All their friends, at least, but really, the world if possible. So they don't really want restrictions on what reaches them because they don't want restrictions on themselves.