The media does plenty of shooting itself in their own feet though. There was tons of coverage of Jake Tapper's book taking time away from everything that is happening right now.
If it was such a big deal, why did they wait to publish it in a book about a guy who will never see elected office again? They do this a lot and it damages their credibility.
Also, the current guy is not exactly that sharp, or improving with age, either. But age seems to no longer be of interest to the press.