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> All existing large social media platforms of today use one or more (if not all) of the above methods to incentivize users to consume, engage, and create content on the app — and that’s been the state of the social web for the past ~30 years. I guess we have to assume that Mastodon is not "large" by the author's definition. All existing large social media platforms of today are for-profit. Moreover, being large, they require large amounts of capital. Practically speaking, the existence of a large social media platform requires investors seeking unlimited growth, and that's the predictable recipe for enshittification, which is why all large social media platforms have followed this pattern for the past ~30 years, even if they started with good intentions and user friendliness. What's the author's escape route to avoid this trap? Unfortunately, it appears that social media platforms are not the type of product that many users are willing to spend money for, thereby maintaining some level of respect for the users. If the product is not free, it won't become "large". Several platforms, including Twitter/X (and remember ADN?), have tried and mostly failed to promote subscription funding. As the old saying goes, if you're not the customer, you're the product. |
It's a fair point that Mastadon was left out, and yet it does tackle some of the problems I mention -- perhaps worth a followup post. That being said, I feel like federated social media platforms are not going to be the answer in the end -- and although its adoption has grown in the coming years, I think it's always going to lag behind others.
> Practically speaking, the existence of a large social media platform requires investors seeking unlimited growth, and that's the predictable recipe for enshittification [...] What's the author's escape route to avoid this trap?
I think reddit, to some extent, can be considered a success story here -- it grew fairly slowly compared to other social media platforms, but now feels like it has quite a lot of staying power (although as it approached its IPO it did indeed start to enshittify).
That being said, I think a lot of problems I mention can be solved just by giving the customer (e.g. the user on the social media platform) more choice. Imagine you had a platform that asked you how you wanted to pay to use it: with your data, with advertisements, or with a membership of $XXX/month, amongst other options.