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by nick007 388 days ago
Very thoughtful analysis. I particularly like the insight around the industry metrics and Goodhart's Law. “DAU” and the like align with social media companies’ interests of increasing attention and time on site, which lead to more ad revenue. But, they are at odds with their users’ interests, or at least don’t consider user costs (ie time). I wonder if a social product could thrive based on the principle of “efficient” usage, a la the platform works on my behalf to keep me efficiently informed on what’s going on in my network and considers the cost tradeoffs of my time and attention. I suspect I could feel very “up to date” on the things I care about most by checking into a social product ~weekly with a thoughtfully curated digest of content.
3 comments

Aren't a lot of users on there simply to waste time?

It costs next to nothing, provides some sort of sensation in your brain that you're doing things, you might see some neat pictures or videos. It's like a different kind of video game where you can't win and it's appealing to nearly every age group, gender, demographic.

I can see a platform that gives you just the data you need to stay informed working, although what data you wish to receive and how quickly seems like a potential stumbling point.

Perhaps you don't want to receive news about celebrities, _unless_ it involves someone you care deeply about, for example Michael Jackson. It would require quite a bit of tailoring for a platform to be able to curate for that.

> Perhaps you don't want to receive news about celebrities, _unless_ it involves someone you care deeply about, for example Michael Jackson.

I, uh... don't expect much news in the future about Michael Jackson.

Having tried (and failed) to build a more privacy friendly social network, I can confidently tell you that the big players in this space do the shady things they do solely because users reward them for doing so.

Trying to grow a new product is super hard. Trying to move into an established market is even harder. Trying to do that while also foregoing all the dark patterns is … well I won’t say it’s impossible but ugh it would take a huge head start in terms of name recognition, funding, or something else truly extraordinary.