[jes5199]

this is designed to appeal directly to a certain kind of self-mythologizing Bay Area techie, the kind that was common in the early 2010s. It’s meant to signal continuity, “we’re just like you, we loved Steve Jobs”

apparently it worked on some people: https://daringfireball.net/linked/2025/05/21/sam-and-jony-io

[eviks]

> It conveys grand ambition, but without pretension.

Indeed, "greatest in the world" lack of pretension

[DanAtC]

John Gruber would shoot Jony Ive's fecal matter into his veins if he could.