To quote from the article regarding Humane and the Rabbit r1 personal assistant device: “Those were very poor products,” said Ive, 58. “There has been an absence of new ways of thinking expressed in products.”
To quote myself: "Jony Ive made incredibly poor products his last years at Apple" - So his opinion of what constitutes a "poor product" is suspect (R1 and Humane were bad products but just because you can tell what is a bad product doesn't mean you can make a good one).
I don't know anything about Humane, but the Rabbit was a terrible product right from the start. It was viewed overwhelmingly negatively as soon as it was unveiled.
> If they were so obviously bad at the time, how did they get to market?
I'm not sure what "they" is here (Humane, Rabbit, or late-Ive-era Apple designs).
In all cases though there were plenty of people sounding the alarm. Both Humane and Rabbit were made fun of (wasn't in Humane's demo that the AI was completely wrong about guess the amount of almonds or the calories?). As for Apple products it was a common refrain that they were being made thin at the cost of ports/cooling/etc. How did Apple keep doubling down on the butterfly keyboard _years_ after it was well known it was a bad design?
Also, "The markets can stay irrational longer than you can stay solvent." (re: how did they get to market). You can do anything if you set enough money on fire, no matter how many people are telling you it's a bad idea.