I heard they use LLMs to generate questions and answers to those questions to help drive traffic, which is why no matter what insane bullshit you type into google, you will probably get a quora page about it.
I saw a reddit thread from sub about {specific retailer} in {specific geographical region} where the OP ends with ChatGPT's classic "Would you like some more variations of this text?" response and the whole damn thread was other users happily replying on topic, totally missing that OP was clearly a bot because they were probably bots too. But hey, they all get karma, all get activity and look they're members of {geographic region} so their opinions on future political threads in {region} are totally legit right?
But yeah, something something dead internet theory indeed.
Something something dead internet theory.