[Centigonal]

(I haven't been hands-on with Fabric (I've used ADF and PowerBI pre-Fabric), and I work for a company that sometimes works with Fabric competitors, so I am biased.)

From our experience with customers, Fabric feels like a rebrand of existing Azure services, plus a few new beta services that Microsoft is aggressively selling to their customers as fully baked. I've heard two customer stories this year where they migrated ETL to Fabric and then had to scramble to migrate again because of latency or reliability issues.

I suspect Fabric will be pretty dang good a few years from now, and that it's probably a great option today for users who accurately understand its strengths and weaknesses, but I think the way some MS sales teams are selling the platform to customers right now is dishonest and harmful.

[programmertote]

> Fabric feels like a rebrand of existing Azure services, plus a few new beta services that Microsoft is aggressively selling to their customers as fully baked

Couldn't agree more. To me, Synapse and Data Factory (ADF) are somewhat overlapping services too (sure Synapse can do some stuff like running SQL against blob storage files). I wonder what would happen to Synapse and ADF when Fabric becomes fully functional. I hope they don't kill ADF though.