[philistine]

That’s English hegemony. Languages have their own sorting that they expect. You can’t impose rules to other languages.

Of course at some point Unicode needs to be ordered, but you don’t get to impose technical details to people around the world because it matches with how English does it.

That’s where geo-ip guessing becomes relevant. Show a list with the most likely languages at the top.

[swiftcoder]

Or use the Accept-Language. Since we already know the User understands that one, it's probably a reasonable choice for which sort order they expect too.

[adastra22]

That’s not English sort order either.