She was involved in crypto, but I don’t think her attackers were after crypto. Seemed a bit too advanced for them.
Being an “Influencer,” these days, means that you get the “famous” part of “rich and famous,” without the “rich” part (quite often).
Being famous (and noticed/admired by others) is important to insecure young folks. Not so much, older people.
Many of the world’s richest people, are completely under the radar. You’d never know it.
In many countries, rich folks (and their families) have to travel around in armored cars, surrounded by goons. Even middle-class people need to surround their homes with broken-glass-topped walls (I used to live in some of those places).
Kidnapping and attacking rich folks is a cottage industry, in many places. The US has been spared (until now).